Education Catalog Printing Case Study

LSU Course Catalog

Louisiana State University used full color catalog printing and boosted fall enrollment.
Catalog Objective:

Louisiana State University Continuing Education Course Catalog increased fall enrollment. Director of Education Van Reed says in 2009 the university decided to print their first full color catalog. The results were amazing. In the past, the school printed a black and white catalog to save money but received little response from students.
By adding a full color to the mix, enrollment increased. Reed says by incorporating colors and changing paper stock to a glossier look students were intrigued and picked the catalog up. The inside of the catalog provided information about the different courses during the fall. Colorful pictures were used to give the classes a visual look. The catalog could be found on campus or around town. Reed says: “ Adding a little color to your catalog goes along way”.
Quality is important when you are trying to get a message across. People tend to judge you by the look of your marketing pieces. Make sure you are getting quality materials to truly show of your school or business.

The catalog was such a success that the university printed another catalog the following year and doubling the number of printed copies.

Printing Specifications

  • Catalog 8 page
  • 8.5 x 5.5
  • Cover, White 80# House Book Gloss
  • Inside, White 80# House Book Gloss

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