I’ve been asked this question multiple times in recent months; what are Social Media Key Performance Indicators?  And here is my answer. What are your success factors on Social Media besides selling a product? Tell me what your printing company wants to accomplish and I’ll explain how to measure KPI’s. This is a common problem with companies and small businesses. They’re using Social Media for all the wrong reason and that is why they can’t come up with measurable KPI’s.

Success Factors

Match your success factors to an actual metrics and behaviors that you can measure using KPI’s. For Example, if you’re trying to measure engagement, then what is the KPI you want to track? Is it comments, likes, retweets, shares, or clicks? Try these few KPI suggestions based on common Social Media success factors.

• If you want measure brand awareness, a couple of KPI’s to measure such as reach, and exposure. Who’s receiving your message and far is it spreading?
• If you want brand engagement, look at retweets, comments, replies, shares, and likes. How often are people participating or talking about?
• Do you want more traffic to a website, track URL shares, clicks, and conversions? Are people from social media going to external site and what do they do when they’re on the website?
• Is your goal to increase brand voice or popularity, then track your competition. How is your social conversation around your industry or product about your brand?

So, my long answers to a short question; what are Social Media KPI’s? Come up with measurable success factors and you’ll be able to measure your printing company’s social media success using KPI’s.

I recently had a chance to try out FaceBook’s new offers for Local Small Businesses. If you don’t know what it is; it’s FaceBooks way of give back to the small businesses around the world. If you have a small business that is using FaceBook to build your barandawarness or simply trying to sell products, this might peak your interest. Offers are available in limited number of local business Pages. Don’t worry if you don’t have it yet; FaceBook plans to roll it out soon to every small business’s page.

Get Started.

1. Click on Offers from the time line page where you can pick Event, and Question.
2. Upload a photo that represents your brand or offer.
3. Type in your offer for example “Buy one meal over $10 and get a free desert.”
4. Select an expiration date
5. Add your terms and condition of the offer and if there is a limit to the number of claims.
6. Click Preview before posting to your wall.

How does a fan claim their offer? Easy! Once they click Claim Offer an instant email is set to their inbox telling them how to redeem the offer. “Take this email to the company and show it to the staff. Print the email out, or just show it from your phone.”

http://ow.ly/9Cbcd Middle Tennessee Fence created a #brochure to introduce homeowners to their fencing products.

Museums will often introduce new exhibits in an effort to draw in new guests. However, they’ll have trouble doing this if they can’t promote their new attractions. Catalog printing is one strategy these organizations can use to reach guests.

Catalogs should contain information, such as photographs and descriptions, about exhibits and should also explain to visitors why they should check them out. These catalogs can be mailed straight to visitors on a monthly basis, also updating them on other changes.

Museum owners can get their visitors’ addresses by offering them bonus incentives, such as discounts on future visits. Once they have their visitors’ addresses, they can send them promotional materials on regular basis, provided they have something new to promote.

Whether you’re mailing catalogs to guests or simply keeping them on hand for display, Printing Center USA can help you. We offer our clients a variety of printing options, ensuring they can make well-designed catalogs without breaking their marketing budgets.

Forget the old adage “don’t judge a book by its cover” – when it comes to DVD covers, the front is often the main selling space. Whether you’re selling computer software or an educational learning series, the cover is often the most important aspect to generating awareness and catching the consumer’s eye.

 
DVD covers are highly visual products, so proper color coordination and interesting images are key to making appealing covers. Once you’ve grabbed a consumer with a cover, they will turn to the backside to learn more about the product – this is where you can really sell your product. Just be sure to convey all the necessary information, such as the benefits of the product.

If you’re having trouble coming up with an attract DVD cover, you can view the examples below. Printing Center USA has also developed a DVD cover printing template that can be used to help your design.
Printing Center USA has helped a number of businesses in the past produce their DVD covers. If you are interested in DVD cover printing, either order instantly online or feel free to call our customer service representatives for an instant quote on custom jobs.