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Everyone Loves Offers.

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May 6, 2012

I recently had a chance to try out FaceBook’s new offers for Local Small Businesses. If you don’t know what it is; it’s FaceBooks way of give back to the small businesses around the world. If you have a small business that is using FaceBook to build your barandawarness or simply trying to sell products, this might peak your interest. Offers are available in limited number of local business Pages. Don’t worry if you don’t have it yet; FaceBook plans to roll it out soon to every small business’s page.

Get Started.

  1. Click on Offers from the time line page where you can pick Event, and Question.
  2. Upload a photo that represents your brand or offer.
  3. Type in your offer for example “Buy one meal over $10 and get a free desert.”
  4. Select an expiration date
  5. Add your terms and condition of the offer and if there is a limit to the number of claims.
  6. Click Preview before posting to your wall.

 

How does a fan claim their offer? Easy! Once they click Claim Offer an instant email is set to their inbox telling them how to redeem the offer. “Take this email to the company and show it to the staff. Print the email out, or just show it from your phone.”

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Social Media Quick Tips: Listen to your followers when creating content for your company’s social media.

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May 3, 2012
I know you’ve heard this a dozen times; listen to your followers to create your content for your Social Media. What does it really mean?  I’m going to share a couple of quick pointers that will help your company start creating an engaging social experience; by listening.

Post Content that might not be related to your industry. 


We’re an online printing company and yes we post content about printing but we also try to have fun and create content that our followers will share, comment and like. The key is share content that gets the audience excited to visit your page more often and engage with you. So, when you do post discounts, special offers or link to your website they’ll actually receive it and be more likely to click.  Try asking questions that aren’t related to your industry, share pictures, or post motivational quotes.

Next, observe the results and track them; how many likes you get from a picture, what type of questions are getting results, and what posts are getting your audience to comment.  Paying attention to the small details can dramatically change your social community.

Timing 


When is the right time to post? Your followers will dictate when it is the best time to post, that is why it’s important to listen once again. Try different times of the day to see when your audience is accessing their Social Media. Post in the morning, midmorning, afternoon, and evening to analyze what times are getting the best response. Remember each day of the week and weekends will vary when your audience is using social media.

Ask

Don’t be afraid to ask your follower. Try posting; Leave us a comment, please share post,  Like this post if you agree or ask the question; what do you think of the content that we’re posting? Remember every fan is different but if you listen and analyze… you’d be amazed at the engaging social media community you’ve created. And over time they’ll return the favor and buy your product.
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MAGAZINE PRINTING ATTRACTS ENTHUSIASTS

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April 24, 2012

Recreation Magazine Printing Case Study

Montana Bowhunter Magazine

Informing Montana Bow Hunters

The Montana Bowhunter Magazine features stories, reports and photography of bow hunting in the Montana region.

Magazine Objective:

Starting out as a black and white newsletter thirty years ago the Montana Bowhunter is now a full color thirty-page magazine. The magazine features, short stories, hunting law updates, and advertising. To grow the magazine to where it is today, the association needed to bring in advertisers. The companies that advertise in the magazine have a personal connection to the sport of bow hunting and their product and services appeal to the readers.

The magazine is distributed to local sporting good stores and mailed directly to hunters that are members of the Montana Bowhunters Association. Over the years the Montana Bowhunter has become a reliable source of information for hunters across Montana. The magazine is printed four times a year.

Results and printing description

  • The magazine is a 36 page final size of 8.375 x 10.875
  • Paper stock: white 80# House Book Gloss
  • They have already had great success and increased readership. The Montana Bowhunters Association says, they hope to add more pages to the magazine as the popularity continues to grow.
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CATALOG PRINTING HELPS INCREASE UNIVERSITY ENROLLMENT

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April 17, 2012

Education Catalog Printing Case Study

LSU Course Catalog

Louisiana State University used full color catalog printing and boosted fall enrollment.
Catalog Objective:

Louisiana State University Continuing Education Course Catalog increased fall enrollment. Director of Education Van Reed says in 2009 the university decided to print their first full color catalog. The results were amazing. In the past, the school printed a black and white catalog to save money but received little response from students.
By adding a full color to the mix, enrollment increased. Reed says by incorporating colors and changing paper stock to a glossier look students were intrigued and picked the catalog up. The inside of the catalog provided information about the different courses during the fall. Colorful pictures were used to give the classes a visual look. The catalog could be found on campus or around town. Reed says: “ Adding a little color to your catalog goes along way”.
Quality is important when you are trying to get a message across. People tend to judge you by the look of your marketing pieces. Make sure you are getting quality materials to truly show of your school or business.
Results:

The catalog was such a success that the university printed another catalog the following year and doubling the number of printed copies.


Printing Specifications

  • Catalog 8 page
  • 8.5 x 5.5
  • Cover, White 80# House Book Gloss
  • Inside, White 80# House Book Gloss
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INTERLINKONE’S CROSS MEDIA POSTCARD LETS CUSTOMERS CHOOSE HOW THEY WANT TO INTERACT.

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April 2, 2012
 

Technology Postcard Printing Case Study

Technology postcard case study

InterlinkOne printed a Cross Media Postcard Campaign to show in-plant printers how they’re integrated marketing software can help lead them to success within their operation. 

Postcard Objective:

InterlinkOne incorporated multiple channels into their postcard marketing to demonstrate their integrated marketing software. The postcard was mailed to in-plant printers located on university campuses and other operations. The postcard incorporated variable data printing to personalize the piece.

They personalized it by saying “Dennis, Trying to find the steps that will lead to success for your in-plant operation”? Flip the card over and the prospect can visit their personalized URL or scan a QR Code. Director of Marketing, Jason Pinto says providing multiple channels on the cards shows first hand how a printer can use the software. The purl (personalized URL) spoke directly to Dennis, a survey asked simple questions to identify qualified leads: would you like to set up a demo, information on inventory management, online ordering portals, campaign management and etc..? This helped provide more information on Dennis’s needs.

The QR Code gave Dennis another option to interact with the postcard. If scanned, via smart phone he could learn more about the company: Who is InterlinkOne? How can we help? And where they can go if they want to learn more? These different touch points provided additional information that other wise couldn’t be display on the postcard without overcrowding it.

Incorporating Cross Media:

InterlinkONE, over the years, has been using Cross Media Campaigns to attract new customers to their services. Pinto says, personalizing a postcard these days has changed. You just don’t put a prospect’s “Name On It” and call that Personalized. You have to find the channels that work for them. Some prospects react to purls while others choose to interact with QR Codes. This is why it’s important that companies start using multiple channels on print pieces. It gives the customer and prospects the ability to connect with a company how they prefer.

Postcard Specs:

Size 6×11
Paper stock 110lb
Glossy UV Coated
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WASHINGTON STATE GOURD SOCIETY FUNDRAISING PRIN

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March 25, 2012
Association/Organization Print/Poster printing case study

Promote and gain interest for this unique craft
The Washington State Gourd Society’s purpose with this print is to promote interest and share ideas by illustrating the craftsmanship of the gourds created by members of the organization.Non-Profit Poster

Print objective
The budget was a critical part!
The Washington State Gourd Society wanted to print a unique piece to showcase a large variety of gourd art in an artistically and skillful manner. The President of the Washington group, Stacy Annon, says they looked at other printed pieces such as a calendar but the printing budget was an important part of the development. After searching Printing Center USA’s website she found the perfect print piece that also fit the parameters of their project. This poster print gave them enough space and room to showcase designs by gourd artists of all skill levels.

Raise funds with sales of gourd print
The Washington State Gourd Society has the print available for sale on their website www.wagourdsociety.org. In addition, they also plan to sell the prints at an upcoming festival. With a printed quantity of 250 and a sales price of $15.00 each their fundraising project can generate a potential $3,750!

The organization is looking forward to continuing their fundraising efforts with more prints in the future. Be sure to check out their website for more about this unique and beautiful art.
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http://ow.ly/9Cbcd Middle Tennessee Fenc

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March 16, 2012

http://ow.ly/9Cbcd Middle Tennessee Fence created a #brochure to introduce homeowners to their fencing products.

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March 7, 2012

Museums will often introduce new exhibits in an effort to draw in new guests. However, they’ll have trouble doing this if they can’t promote their new attractions. Catalog printing is one strategy these organizations can use to reach guests.

Catalogs should contain information, such as photographs and descriptions, about exhibits and should also explain to visitors why they should check them out. These catalogs can be mailed straight to visitors on a monthly basis, also updating them on other changes.

Museum owners can get their visitors’ addresses by offering them bonus incentives, such as discounts on future visits. Once they have their visitors’ addresses, they can send them promotional materials on regular basis, provided they have something new to promote.

Whether you’re mailing catalogs to guests or simply keeping them on hand for display, Printing Center USA can help you. We offer our clients a variety of printing options, ensuring they can make well-designed catalogs without breaking their marketing budgets.

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DVD cover printing examples

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March 1, 2012

Forget the old adage “don’t judge a book by its cover” – when it comes to DVD covers, the front is often the main selling space. Whether you’re selling computer software or an educational learning series, the cover is often the most important aspect to generating awareness and catching the consumer’s eye.

Image
 
DVD covers are highly visual products, so proper color coordination and interesting images are key to making appealing covers. Once you’ve grabbed a consumer with a cover, they will turn to the backside to learn more about the product – this is where you can really sell your product. Just be sure to convey all the necessary information, such as the benefits of the product.

If you’re having trouble coming up with an attract DVD cover, you can view the examples below. Printing Center USA has also developed a DVD cover printing template that can be used to help your design.
Printing Center USA has helped a number of businesses in the past produce their DVD covers. If you are interested in DVD cover printing, either order instantly online or feel free to call our customer service representatives for an instant quote on custom jobs.

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Get 15% of your next order! Use #promoco

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February 29, 2012

Get 15% of your next order! Use #promocode or #discount “#tweet” http://ow.ly/9kgSu

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